Tuesday, February 23, 2021

Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions


Hooked is a thought provoking (and at times distressing) expository look at the food industry and its effects on our eating habits by Michel Moss. Due out 2nd March 2021 from Random House, it's 304 pages and will be available in hardcover and ebook formats. It's worth noting that the ebook format has a handy interactive table of contents as well as interactive links and references throughout. I've really become enamored of ebooks with interactive formats lately.

The author has a casual academic style of writing; accessible and careful, but not overly convoluted or impenetrably difficult to read. He manages to convey a wealth of information without being pedantic or preachy. He writes clearly and concisely with a logical progression and a clear threads to follow which interweave the reality of the modern model of food production and processing, backed by a plethora of sources. Where actual contemporaneous sources shade into speculation, he says so clearly and unambiguously. 

I found myself shocked at several points in the narrative. I was unaware of the connection between major agribusiness and tobacco (I shouldn't have been - it seems obvious in retrospect). I've been harping on processed food and food safety and security for *years*. I've combated it in part by growing as much of our food as practical, and trying to choose our other foods responsibly. I was also unaware of the psychological conditioning which happens subtly and inexorably.

This book definitely gave me a lot of information to think about. The author/publisher have also included chapter notes and a solid bibliography for further reading.

Five stars.

Disclosure: I received an ARC at no cost from the author/publisher for review purposes.


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