Barb Drozdowich's guide to indie authors on how to reach reviewers and increase exposure for their works. The book is aimed at creators who do not have a publishing marketing apparatus providing exposure
Released 9th October 2018 by Amazon publishing, it's 92 pages and available in electronic format.
The publishing industry has changed immensely over the last decades. Self publishing has made it possible for authors to produce and list their work directly on electronic media (i.e. Amazon, B&N, etc) and potentially reach millions of buyers, but without a significant online presence or active marketing plan, their would-be bestseller languishes, drowned in a sea of competition.
Ms. Drozdowich has written several guides and how-to books for new/indie authors on other aspects of the jobs of being a successful indie author, but this one deals mostly with several methods of 1)getting your book in the hands of reviewers, 2)getting those reviewers to successfully carry through in providing a review for your work and 3)leveraging those reviews into successful book 'buzz' which in turn generates sales.
This guide is written directly to its audience (other writers) and as such, it's not very slick or polished. What it does, and does well, is to gather online resources and sites together in one place. It's a great collection of website resources and how to utilize them to increase exposure. The book's chapters are arranged logically starting with the most basic (what is a review) through marketing and exposure, how to find bloggers and ask for (and recieve) reviews, and what reviews entail and what you can expect from reviewers.
This is a good resource, well written and accessible. I imagine it could be quite invaluable for a struggling author.
Disclosure: I received an ARC at no cost from the author/publisher for review purposes.